quiz results treatments

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According to your answers,
here's the problem...

If your treatments aren’t working, you may not be using the right treatments for the right stage of your cold sore. Here are a few things that happen when you don’t use the right treatments at the right time:

  • Nothing stops your cold sores blisters from forming and getting bigger, even when you apply your treatment at the very start of your cold sore.
  • Your treatments make it seem like they are actually making your cold sores worse.
  • Your cold sores last longer than they should. They end up taking weeks to heal instead of days.
  • You keep jumping from one treatment to the next, hoping to find something that actually works, but always end up disappointed.

See, depending on what stage your cold sore is in, you need to adopt a different treatment strategy.

More specifically, each stage of your cold sore is a reflection of what the herpes virus is doing at that time. And depending on what it’s doing, it has different ‘weaknesses’ that can be targeted with different types of treatments.

Are you using the wrong cold sore treatment for the job at hand?

But if you don’t attack the right ‘weaknesses’ of the herpes virus at the stage when they are vulnerable, you’re simply using the wrong tool for the job.

The truth is there’s no one ‘best’ treatment. Just different treatments with different mechanisms of action effective against different targets.

Now, this may not be news to you.

After all, it’s well known that cold sores happen in stages.

And yet, I consistently see people using the same single treatment throughout their cold sore, start to finish.

That’s not an effective strategy.

Believe me, I know.

Hi, my name is Chris.

I used to get big, nasty cold sores left and right almost every month.

And no matter what treatments I used, nothing stopped them.

Nothing I used was able to stop my cold sores from forming, even when used at the very first tingle.

No treatment I used would get rid of my cold sores faster than doing nothing. I mean, maybe it would shorten the whole ordeal by a day or two. But my outbreaks still ended up lasting at least two to three weeks each and every time.

And believe me, I tried everything.

But nothing ever worked.

Now though, after years of reading about cold sores and scientific articles about the herpes virus and various treatment strategies, I eventually discovered a very inconvenient truth about virtually every single cold sore treatment out there.

Here it is:

Most cold sore treatments only target the herpes virus through one single mechanism, while ignoring all the other potential therapeutic targets.

Every company that sells a cold sore treatment claims to have the best, most effective one.

That all you have to do is use their treatment and your cold sore will be gone in a matter of days.

(I’m sure you know it doesn’t work like that)

But what these companies fail to mention is the fact that their products only attack the herpes virus from ONE SINGLE ANGLE.

Yet they ignore the other potential targets that exist at each stage of a cold sore.

Think of it this way.

It’s like if firefighters only used their trusty axes to fight fires.

Yes, it’s a very useful tool, in the right context. But it’s pretty useless for fighting fires on its own.

Not sure a fire-extinguisher is gonna cut it here….

Instead, firefighters also have access to fire extinguishers (with different types based on what kind of fire they are dealing with), firetrucks, fire hydrants, etc.

They have different tools depending for what the job calls for.

Together, they allow firefighters to control and contain the flames from multiple ‘angles’ and extinguish fires as quickly and safely as possible.

But we are supposed to believe that we only need ONE tool to ‘extinguish’ cold sores?


I don’t know about you, but when I get a cold sore, I want to know I’m doing everything in my power to stop that sucker dead in its tracks and get rid of is ASAP.

I don’t want to leave anything up to chance.

So the question is, what are the different ‘weaknesses’ of the herpes virus you should be targeting with your treatments?

To answer this, we first need to explore the different stages of a cold sore and what the herpes virus is doing every step of the way.

Here’s a quick rundown of the life-cycle of the herpes virus:

  • Step 1 – Most of the time, when you don’t have a cold sore, the virus is in a state of latency. This means the virus is hiding in the ganglia of your trigeminal nerve and isn’t doing much of anything. Unfortunately, the virus is out of reach from your immune system in this state (this is why you can never totally rid your body of the virus).
  • Step 2 – The herpes virus gets triggered by something and decides it’s time to reactivate. This is when it comes out of hiding, exits the nerve and floats around, looking for healthy skin cells in your lips to infect.
  • Step 3 – The herpes virus attaches itself to healthy cells, and wiggles its way into them.
  • Step 4 – The herpes virus starts replicating. It hijacks cellular machinery in order to make as many copies of itself as it can. It keeps going until the cell literally bursts, releasing countless more viral particles which spread and infect other healthy cells.
  • Repeat steps 3 and 4 – This cycle of infecting cells, replicating and spreading continues until your immune system retakes control, but not before substantial damage is done to your lips (i.e. itchy, disgusting cold sore blisters, scabs, etc.).
  • Step 5 – Once the immune system regains control over the infection, the herpes virus goes back into hiding inside the ganglia where it lays dormant, until the day it decides to reactivate again.

Obviously, this is a bit of an oversimplification, but you get the idea.

Now, I’ve made bold particular moments of interest during the life-cycle of the virus.

These represent potential targets for treatments.

But look at those 5 steps again and answer this:

Do you really think a ‘one-size-fits-all’ treatment can fight the virus equally effectively, every step of the way?

Of course not.

It’s nonsense to suggest otherwise (it doesn’t stop most cold sore treatment manufacturers though).

The only way to get rid of your cold sore as fast as possible is to use the right types of treatments for the stage your cold sore is currently in.

Here’s what treatments to use for the three main stages a cold sore goes through.

Note: I understand that cold sores go through 5 or 6 stages, depending on whether you count the latency stage or not. But for the sake simplicity, I’ve broken it down into three main stages. You can get more granular with your treatment strategies, but this covers the basics.

First stage – The tingling stage

What’s going on:

At this stage, the virus has only recently reactivated. It’s mostly floating around looking for new cells to infect, but has also already infected a relatively small amount of cells.

What to do:

  • Kill the virus – Use a virucidal agent like tea tree oil or lemon balm
  • Stop the virus from entering new cells – Use docosanol (i.e. Abreva)
  • Interfere with the replication of the virus – Use an antiviral like acyclovir

Second stage – The blister stage

What’s going on:

The infection is at or near its worst. Many infected cells have burst and you immune system is at war with the virus, which is what causes those nasty blisters to form.

What to do:

  • Kill the virus – Use a virucidal agent like tea tree oil or lemon balm
  • Destroy the blisters – You can pop the blisters here, but you have to be careful. There is a safe and a stupid way to do this. Do it wrong, and you can spread your cold sore to other areas and extend your suffering.
  • Interfere with the replication of the virus – Use an antiviral like acyclovir (although you can start to taper off at this point)

Third stage – The crusting/scabbing stage

What’s going on:

Your immune system has mostly retaken control of the infection. The herpes virus is no longer the main threat here, and your body enters a state of damage control.

What to do:

  • Heal the skin – Use topical treatments that accelerate skin healing, such as aloe vera. There are also dietary strategies and supplements you can use to accelerate the process even further.

Can you see how using a specific combination of treatments at the right time and attacking your cold sore from multiple angles simultaneously is more effective than just using a single treatment and hoping for the best?

Now I can’t promise you this will stop cold sore blisters from forming at all, or that you can reverse an existing cold sore.

It can happen, but there are many other factors at play here that can affect the outcome.

One of the most important factors that determines how easy or hard your cold sore is to get rid of (and how well your treatments SEEM to work) is the viral load, but that’s a story for another day.

Understand that the speed at which your treatments heal your cold sore is relative to how long the outbreak would have lasted without treatments, which is mainly determined by the viral load.

For example, you can probably get rid of a mild cold sore in a couple days if it was to last a week or so without treatments. But if you get a severe cold sore that was to last multiple weeks, it’s a unrealistic to think you can get rid of it overnight.

That being said, combining treatments strategically in this way is the fastest way to stop and kill an existing cold sore, in my humble opinion.

I’ve seen cold sores go from first tingle to fully healed in only a few days with this strategy.

However, those are a few ‘weaknesses’ you can target. There are actually many more targets you can exploit to kill cold sores even faster.

Plus, there are sneaky ways to attack each target from multiple angles simultaneously, which drastically increases your odds of getting rid of your cold sore in record time.

And there’s also the whole immune system side of things. Did you know that a lot of the symptoms you get during a cold sore outbreak are actually caused by how your immune system responds to the infection?

It’s true. So if you want to stop a cold sore dead in its tracks, it helps a lot to keep your immune system in check.

If you want to learn more, check out my Cold Sore Control system. It reveals more ways to not only fight and get rid of existing cold sores, but also how to stop them from coming back at all.

Here’s the link, if you’re interested:


Tomorrow’s email talks about the viral load and it’s impact on the duration and severity of cold sore outbreaks. This is an important topic and it’s something I believe EVERY cold sore sufferer should know about, but very few do.

Yet, it’s one of the single most important factors to consider when treating a cold sore effectively. Ignoring it can make even the most potent treatments fail miserably.

So, keep an eye on your email inbox tomorrow.

That’s enough for now.

Talk tomorrow,

Chris “the cold sore killer” Mueller